More than 75% of all web content will be video by the year 2021, and we all know this. There is no arguing that video marketing is superior to any other kind of advertising. An explainer video is definitely something you’ve heard of if you’re in the video marketing business. These kinds of videos pique the interest of your audience and increase the number of conversions.
85 percent of the people are more likely to purchase a product after watching an explainer video. You’ve probably gleaned a better understanding of the value of creating an animated explainer video from these figures.
Moreover, an explainer video costs around $4000, but it’s nothing if compared to the ROI it will generate for your business.
But here comes the billion-dollar question, how can you create a captivating explainer video that can wow your audience?
Here are the 10 tips for those of you who want to produce the best explainer videos. So without any further ado, let’s get started.
Write a more polished script
A great explainer video starts with a solid script. Making an explainer video is impossible without a good script.
Once you have the script in hand, you are free to try out a variety of different approaches to filming your video. An explainer video that has never been seen before thanks to an innovative script.
If you’re having trouble coming up with ideas for your script, consider hiring a professional writer from a marketplace like Fiverr or Upwork.
The following are things to keep in mind while creating your script:
- What are you trying to accomplish?
- Tell about the benefits of your product.
This means that no one will stand in your way of making a really original video, as long as you can answer these questions to the best of your ability.
Keep your explainer video short and sweet
At some point, every one of us had a message that needed to be gotten out there. Creating a lengthy explainer video is a common mistake made by marketers.
There is nothing wrong with making long explainer videos, but it shows a lack of understanding of human psychology.
People prefer to watch a short video/film of 5 to 10 minutes rather than an hour-long video. It seems like everyone wants to get things done quickly, so why would someone watch your video for an hour?
According to some experts, 120 words should be read per minute in a video
Photo by Marissa Lewis on UnsplashFirst give then pitch
It seems to be the reason that the more value you provide via video, the higher your sales will be. As a result, always place a premium on providing value to your customers. Tell your audience how they will benefit from your goods in a clear and concise manner.
It’s better to talk about the product’s advantages rather than its characteristics. Giving your viewers something of value is critical in today’s market.
Use a voice that conveys authority
There is a lot riding on the tone and delivery of your explainer video. People might be influenced by your video if the voice is crisp and clear.
If you’re asking, “Where can I get a professional voiceover actor?”
Many possibilities may be found on Google if the keyword “professional voiceover” is entered. A professional voiceover for your video may be found on a variety of freelance websites as well.
A great voiceover is a necessity if you want your video to get noticed. Websites like Sound On Sound, where you may learn how to generate a professional voice, teach you the basics.
Sprinkle some humor and sass
Everybody wants to be entertained. There is little doubt that your video will be enjoyed by viewers of all ages, whether they are kids, college students, surgeons, or CEOs.
So, don’t forget to include some lightheartedness in your video. Humor, comedy, memes, or music can all serve as forms of entertainment.
For example, if you have a YouTube channel dedicated to education, don’t limit yourself to educating your viewers.
Always remember the 4 E’s of Video – Empathetic, Engaging, Educational, and Emotional
Make use of visual aids
Your explainer video’s visuals play a significant part in making it successful and viral. Adding graphics to your video may be as simple as adding pictures, graphs, or statistics to support your argument.
Graphics can be used to express the importance of SEO, or any other graphs related to the issue, in a video. Your video’s audience is drawn in by its visual appeal, which helps to keep them watching. Because of this, it is imperative that you include graphics in your explainer video.
Photo by Eaters Collective on UnsplashMake sure you know your audience inside and out
Another important consideration when developing an outstanding explainer video is to know your audience.
What does it mean to know your customers?
Men and women alike are likely to purchase your goods if you’re marketing a weight reduction supplement.
Now, the majority of those attempting to shed pounds are in the age range of 32 to 55. Your explainer video should target this demographic.
Creating a video that doesn’t specifically target folks between the ages of 32 and 55 is a waste of time. As a result, you must take into account your target audience and their preferences, dislikes, and so on.
Add catchy background music
Always include music in your video when making it. You can use background music to make your video more upbeat or to have an emotional impact on your viewers.
To avoid copyright issues, people avoid including music in their videos. However, there are certain websites on the internet that offer royalty-free music for free.
Don’t over complicate your video
Remember, the purpose of making a video is to explain your brand, product, or service to the audience in an easy-to-understand way. So, make sure to keep your explainer video simple, sweet and comprehensible.
You should keep these elements in mind when creating a simple explainer video:
- You need to know what your customer’s problem is before you can help them.
- Find a profound solution to their problem(s).
- Talk about how your product works and how it will help your consumer solve their problem.
- In a call to action, you must persuade viewers to make a purchase of your products.
It’s easy to produce a simple explainer video that actually works if you remember the following four criteria!
If you want to make your explainer video even better, consider using some high-quality animation.
Photo by Brands&People on UnsplashUse amusing characters
You can use a variety of animated characters in your explainer video if you have a good understanding of your target audience.
You may utilize the right characters to attract your audience’s full attention. While you’re at it, using these characters is an excellent method to establish credibility with your audience.
Building trust is the first step in making money for a company. Thus, it’s a great idea to use character animation to whom your audience can relate.
After following all these guidelines, your video will be complete. Now is the time to put it into action. But the majority of folks don’t plan their video’s premiere.
Customers who have purchased from you in the past can be informed of the video’s upcoming release through email. Embedding a video in the email can make your audience curious, and they will definitely watch your video till the end to discover what new you are offering.
It’s possible to embed the video on your website to expand its audience and number of views.
The aforementioned suggestions are critical, but your content is what matters most. People will enjoy your video if you include some stuff that no one else knows about.
So, if you want your explainer video to be a big hit, include some original and useful content.
Closing Remarks
We’ve compiled a list of ten ways to make an effective explainer video. Is this your first time making an instructional video? Unless you do, be sure to follow the advice in the preceding paragraphs in order to produce a top-notch explainer video.
If you don’t want to get into the hassle of making an explainer video or don’t have the resources to make one, then you can always outsource your video projects to any animation studio.
If you’re looking for one, then we have the right suggestion for you. Hire BuzzFlick animated video production company. They have plenty of experience in this domain. They offer animated video production services which can help you to stand out in this highly competitive digital market.
Now that we have reached the end, we hope this brief guide on making an explainer video will be of great help to you.
Good luck with your explainer video project!