Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage subscribers. What comes first, engagement or subscription? It’s a classic chicken-or-egg scenario. Do users sign up for a paid subscription because they’re already engaged by a service, or because they want to be …
There are a few cornerstones of the Internet; websites that transformed the World Wide Web into what we know today. YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google. There is no …
In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year …
5 Lessons for Email Marketers Learned in the Pandemic Read More »
Have you ever wondered why your open rate suddenly drops into the single digits? It could be the result of updated filters now sending your brand’s emails to your subscribers’ spam folders. But you don’t have to surrender to those spam filters. Here’s what you need to know to help your emails avoid those troublemakers …
10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox Read More »
Building an ideal tech stack for a powerful, secure, and robust digital solution can be a rather challenging task. There are a variety of programming languages and frameworks that impact the efficiency of an application. Therefore, it’s essential to choose the right tech stack from the very start of an app development project. When it …
Often salespeople perceive CRM as a tool through which the top management controls the work of sales reps. But this is a very erroneous judgment. Exactly using the CRM for eCommerce allows us to increase work efficiency and show improved results both in sales and building relationships with customers. We have prepared for you the …
The rapid growth of eCommerce has been a double-edged sword. On the one hand, no borders exist for customers. Marketplaces are getting better and faster, shipping is almost instantaneous, and even returns can be done easily. But on the other hand, with the ease of setting up a marketplace, it has become more difficult to …
Magento or Shopify? Top 7 Differences That Matter Read More »
Letting your friends and family know about your real-time and live location can often be a life-saving feature. There might have been times when you probably would have wondered about sharing your live location, and of course, those times when you are lost on the road and trying your best to reach your ultimate destination- …
Google Map Live Location: Everything You Need to Know Read More »
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