Day: August 25, 2021

As The Ad Industry Changes, Here’s How Marketers Should Engage Subscribers

Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers. What comes first, engagement or subscription? It’s a classic chicken-or-egg scenario. Do users sign up for a paid subscription because they’re already engaged by a service, or because they want to …

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Effectively Manage and Maintain Your Email List

10 Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

Have you ever wondered why your open rate suddenly drops into the single digits? It could be the result of updated filters now sending your brand’s emails to your subscribers’ spam folders. But you don’t have to surrender to those spam filters. Here’s what you need to know to help your emails avoid those troublemakers …

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