1. Imagine Physical While Designing Digital Number one on the UX/UI design skills list is – imagination. Right? While millions of people worldwide continue to distance themselves from each other due to the pandemic, digital experiences and online communication channels have become more vital than ever. This situation has sparked a new urgency to expedite …
Designing the Future: UX/UI Design Skills You Need in 2022 Read More »
Imagine walking into a restaurant and, before you even ask for the menu, the waiter arrives with the exact order you were thinking about! How did they know that you’d stop by? Who told them what you wanted to eat? What about your budget? How do they even know you have the money on you? …
When it comes to launching campaigns for our eCommerce clients, we can tell you everything you need to know about Facebook Ads, Twitter Ads, Reddit Ads, even Google Shopping. Now, we’re adding one more tool to our toolkit: Advertising on Amazon with Amazon Ads. We enlisted the help of Ted Walker, Craig Roberts, and Ryan …
Amazon PPC: Everything You Need to Know for Advertising on Amazon Read More »
The average person is exposed to 6,000-10,000 advertising messages each day – nearly double the numbers from 20071. Yes, that includes everything from TV ads and outdoor signage to radio spots and digital ads throughout the internet and social media. That’s A LOT of competition for your prospects’ attention. It’s enough to get B2B marketers …
The Difference Between Inbound and Outbound Marketing Read More »
Email marketing is one of the most powerful weapons that you have at your disposal. Used effectively, email marketing generates $38 for every $1 spent. That’s a huge return on investment. All it takes to see a similar return is to employ a few simple email marketing tactics. What is email marketing? Before we look …
URL and link shorteners are helpful tools that transform long URLs into manageable links under 20 characters. They can help manage links, track click data, promote sharing on social media platforms, and even make money online. But there are a ton of options. To help you find the best one, I’ve ranked and reviewed …
7+ Best URL and Link Shorteners of 2021 (Free and Paid) Read More »
You’ve probably seen commercials for Apple where they proudly boast “Shot on iPhone”. The ads are beautifully composed, lit, shot, and produced, suggesting to the average business owner that they too can shoot their own videos, marketing or otherwise, on their mobile device, saving them the cost of hiring a video production company. However, what …
Professional Video vs. Cell Phone Video for Marketing [Pros and Cons] Read More »
Even if you don’t know what the term inbound marketing KPIs means, you probably already know what they are. What is an Inbound Marketing KPI? Here in the inbound marketing world, KPI is short for Key Performance Indicators. You might just know them as metrics. It doesn’t really matter what you call them, as …
10 Inbound Marketing KPIs You Should Be Tracking Read More »
It’s no secret that videos have become the most popular choice for content consumption today. In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. In fact, as of 2022, an average person is predicted to spend …
135 Video Marketing Statistics You Can’t Ignore in 2022 Read More »
Here’s the thing: You want to write email subject lines that actually work. You already know that subject lines get noticed in busy inboxes (because you compete against 121 emails an average office worker receives every single day). And you know the only way to get traffic and conversions—and ultimately sales—is to stand out. In …
The Key to Email Subject Lines That Get Opened: 8 Data-Backed Ways To Boost Open Rates Read More »
Pervasive computing, also called ubiquitous computing, is the growing trend of embedding computational capability (generally in the form of microprocessors) into everyday objects to make them effectively communicate and perform useful tasks in a way that minimizes the end user’s need to interact with computers as computers. Pervasive computing devices are network-connected and constantly available. …
An Inbound Marketing plan is an essential reference document that guides all of your inbound efforts and tactics, ultimately allowing you to achieve success. But many companies don’t create their plan properly – or even worst, don’t make a plan at all. To get the best results from your inbound marketing campaign, we have created …
Have you ever wondered how small things we use in daily life are linked to computing? From the smartwatch to the handheld mobile devices, various things help ease humans’ daily life work. All these operate on the concept of ubiquitous computing. Computing anywhere and anytime not only brings in effectiveness and efficiency but also leads …
Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit …
Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind Read More »
In 2019, the average person spent 84 minutes per day watching online videos. This was expected to increase to 100 minutes per day in 2021, but considering that prediction was made before the global pandemic, it wouldn’t be surprising if we’ve surpassed it. With 88% of video marketers reporting that video gives them a positive …
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