Day: December 17, 2021

ux/ui design skills

Designing the Future: UX/UI Design Skills You Need in 2022

1. Imagine Physical While Designing Digital Number one on the UX/UI design skills list is – imagination. Right? While millions of people worldwide continue to distance themselves from each other due to the pandemic, digital experiences and online communication channels have become more vital than ever. This situation has sparked a new urgency to expedite …

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Amazon PPC: Everything You Need to Know for Advertising on Amazon

When it comes to launching campaigns for our eCommerce clients, we can tell you everything you need to know about Facebook Ads, Twitter Ads, Reddit Ads, even Google Shopping. Now, we’re adding one more tool to our toolkit: Advertising on Amazon with Amazon Ads. We enlisted the help of Ted Walker, Craig Roberts, and Ryan …

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word audience whit three darts

The Difference Between Inbound and Outbound Marketing

The average person is exposed to 6,000-10,000 advertising messages each day – nearly double the numbers from 20071. Yes, that includes everything from TV ads and outdoor signage to radio spots and digital ads throughout the internet and social media. That’s A LOT of competition for your prospects’ attention. It’s enough to get B2B marketers …

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Video marketing

Professional Video vs. Cell Phone Video for Marketing [Pros and Cons]

You’ve probably seen commercials for Apple where they proudly boast “Shot on iPhone”. The ads are beautifully composed, lit, shot, and produced, suggesting to the average business owner that they too can shoot their own videos, marketing or otherwise, on their mobile device, saving them the cost of hiring a video production company. However, what …

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Mobile phone screen whit gmail picture

The Key to Email Subject Lines That Get Opened: 8 Data-Backed Ways To Boost Open Rates

Here’s the thing: You want to write email subject lines that actually work. You already know that subject lines get noticed in busy inboxes (because you compete against 121 emails an average office worker receives every single day). And you know the only way to get traffic and conversions—and ultimately sales—is to stand out. In …

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pervasive computing

Pervasive Computing (Ubiquitous Computing)

Pervasive computing, also called ubiquitous computing, is the growing trend of embedding computational capability (generally in the form of microprocessors) into everyday objects to make them effectively communicate and perform useful tasks in a way that minimizes the end user’s need to interact with computers as computers. Pervasive computing devices are network-connected and constantly available. …

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abm vs. inbound approach

Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit …

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Video marketing

Video Marketing Tips

In 2019, the average person spent 84 minutes per day watching online videos. This was expected to increase to 100 minutes per day in 2021, but considering that prediction was made before the global pandemic, it wouldn’t be surprising if we’ve surpassed it. With 88% of video marketers reporting that video gives them a positive …

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