Barrett and Welsh is a rare Canadian branding and advertising agency: visible minorities own the majority of the company. Not surprisingly, we specialize in communications that create inclusion for minorities.
Our work has helped clients like 3M, Allstate, Bell, Dish, P&G, Rogers, Shaw, Sobeys, TD and Walmart better serve Canada’s South Asian, Chinese, Black, Filipino, Latin American and Middle Eastern visible minority immigrants. We’re not in the advertising business. We are in the moving business – we move people.(TM) We move them with powerful ideas. To act and react. To respond and remember. To respect and represent. To change themselves or others, or to hold firm for the principles that serve their shared humanity best.
We achieve this by putting ideas first to make ideas last.
Over our history, we have produced extremely creative, channel-agnostic, idea-centric work for a variety of clients in mass and multicultural markets across North America. (Whew!) We’ve produced award-winning ideas for cars, beer, financial services, transit (we may be the world leader in this category), government and packaged goods. The work we produce for our clients always comes first. Before corner offices. Even before morning coffee.
Barrett and Welsh is honoured to be a certified B Corporation. Certified B Corps meet the highest standards of verified social and environmental performance, transparency, and accountability, balancing profit and purpose in order to build a more inclusive and sustainable economy.