Leading Naming Agency in San Francisco and New York


Catchword is a naming and branding firm that has been helping industry-leading brands since 1998. From our offices in the San Francisco Bay Area, New York, and Denver we help clients of every size and sector express who, what, and why they are. Well-known brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW look to us for naming and branding creativity and strategic insights.

Our client engagements range from quick-turnaround projects with startups to retainer relationships with multiple Fortune 500 clients. Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop a timeless brand that resonates fully and authentically with your target audiences. We believe brands should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.

Catchword has received more awards for naming work than any other agency, including Top Honors at the London International Awards (LIA), 1 Platinum Hermes Creative Award, 4 Gold Hermes Creative Awards, 3 Transform Awards, 3 Gold MarCom Awards, 2 Gold MUSE Creative Awards, and 3 Silver MUSE Creative Awards.

Other Locations

33 West 19th Street, 4th Floor, New York, New York 10011, United States
1801 West Briarwoord Avenue, Littleton, Colorado 80120, United States
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