Elemental Studio in Minneapolis is the brainchild of wild-child strategist and designer Christi Williford. With more than 20 years of communication design and brand strategy experience under her belt, Christi walks the talk. Having worked for global giants and solopreneurs, big businesses and tiny nonprofits, she brings an impressive level of experience to bear on every project she tackles. (And she tackles them all with equal glee and excitement.)
Raised by an artist father and scientist mother, Christi’s upbringing taught her the value of balance. As she pursued her degree in Graphic Design and Illustration from the University of Georgia, and later cut her teeth in the edgy San Francisco arts scene, she realized her brain worked on two interconnected paths. She was able to be both an artist and an executor, providing outstanding design and shrewd strategy to her clients.
Christi has worked as an art director and senior designer for companies including Julep Beauty, Inc., Airborne Express, Starbucks, Wunderman, Seattle, and Rachel Greenhouse Agency. Her freelance clients have included Talking Rain, Microsoft, and DHL.
- Brand strategy
- Brand identity
- Brand experience