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Evestar is founded by Lolita Petrossov, a proven entrepreneur who has led some of the largest brand transformations across the globe. Having been recognized as a top ecommerce agency, our diverse team has decades of compounded experience working to rapidly scale eCommerce and tech-enabled consumer businesses. Whether you’re a billion dollar company or an emerging brand, you can count on a personalized approach that delivers results…and profits.
Evestar has a formula that actually adds up. Before we work with any ecommerce brand, we look at the foundation to determine whether your business is ready for immediate scale. Unlike traditional marketing agencies, who are only concerned about your media budget, we first focus on the fundamental metrics of your ecommerce store.
As COO and head of Marketing, Operations and Sales at JetSmarter, Lolita led many initiatives to drive sales and marketing performance, working with a variety of agencies – as well as with JetSmarter’s in-house team – to deliver.
From reputable, call-all-the-shots, big agencies, to the famous “your account’s our number 1 priority” tactic implemented by the smaller, boutique firms, size didn’t matter – the results were underwhelming. Meanwhile, our own marketing department’s data-driven approach was producing faster, larger and most importantly, measurable results.
While our team chased growth, our AOR chased impressions. That didn’t impress us much. Much back-and-forth later, we quickly learned that the operating structures of traditional agencies neither met the demands of a startup with off-the-charts growth, or delivered metrics that mattered – simply because they didn’t understand the core of the business.
And so, Evestar was born.