Fixel is a fully automated audience segmentation tool that ranks your website audience according to their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most. Using advanced machine learning algorithms, we analyze dozens of parameters of user interaction on your website, in real-time.
We use live machine learning algorithms to assist advertisers in identifying their engaged audiences before they make the purchase decision. By doing so, we help advertisers understand their audience’s journey better and improve their marketing efforts.