Heraldist

Dreamers. Makers. Troublemakers

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Forget about what your startup does.
Why are you doing it?

9 out of 10 startups fail.

9x more startups fail because of poor Perception-related issues rather than Product-related issues. That’s why our experts in the Valley & Europe created Perception Engineering™, the world’s first methodology that helps tech companies manage the way people perceive their products in a holistic, integrated way.

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