An ad agency reaching the Hispanic market from within the Hispanic community
WHY CHOOSE UMG
WE KNOW THE CULTURE
Founded by two Hispanic brothers, UMG shares the values of the Hispanic market. We see this demographic as another bright strand in the colorful tapestry of the total market. To us, Hispanic culture is about more than salsa dances and soccer games. It’s a vibrant way of life, and we want to celebrate that.
WE SPEAK THE LANGUAGE
We believe in creating original, creative content that goes deeper than just straight translation. As a bilingual company, we produce content that reaches Hispanics with their own message in their own language—and that language isn’t as simple as just English or Spanish. Within the complex Hispanic community, language choices are as diverse as the people.
WE UNDERSTAND THE COMMUNITY
We bring both instinct and insight to reaching the Hispanic community. Our instincts are honed from years of personal experiences and organizational outreach. We trust them, and we also don’t think instinct is enough. Whenever possible, we base our choices in verifiable data, whether from third-party research or our own user testing and interviews.
WHAT WE THINK
We’ve got so many awesome things happening with our clients and in the office that our website can’t contain it all. So we made a blog. Prepare for intense flavor.
WHERE WE ARE
We’ve been proud to call Greenville, SC our home base since the early days, when we were the first Hispanic agency in the state. We serve clients across the Southeast and beyond, but our roots have stayed in Greenville.