Ranking highly in Google’s search engine is one of the most important things for an eCommerce business. As a result of ranking highly, Google lets your business know that your website is credible, relevant, and has the most valuable content for the keyword searched.
It’s also significant because the top five results in SERP account for two-thirds of the clicks. This means that, if you’re not in the top five, you’re probably missing out on a lot of traffic and a lot of potential leads.
Fortunately, there is a great way to improve your rank quickly and easily through the use of long-tail keywords. In this article, we’ll go over some of the shrewdest strategies for long-tail keywords recommended by the best Amazon marketing agencies and how they’ll help grow your business.
What Are Long-Tail Keywords, and What Benefits Do They Bring?
Let’s start with explaining what exactly long-tail keywords are and how they benefit your business in terms of achieving higher rankings.
Long-tail keywords are longer keyword phrases than standard keywords. Whereas short-tail keywords only contain one to two words, long-tails are usually 4-5 words long. For example, marketing agencies can be considered a short-tail, but Amazon marketing agencies in NY is a long-tail keyword due to the added location and specific business/business model.
In essence, long-tail keywords expand upon short-tails and are much more specific.
And therein lies the greatest benefit of long-tail keywords. Short-tail keywords are very generic – easy to pick up but don’t offer any kind of authority. Long-tail keywords bring more relevancy to your content simply because of how specific they are.
Long-tail keywords also generate more qualified leads. Usually, people use short-tail keywords when they’re researching a product. However, when they’re ready to buy or looking to buy something specific, they’ll use long-tail keywords.
This makes them an exceptional choice for your product pages or your blog posts leading to your products. Most Amazon marketing agencies suggest that if you can capture a lead at this point, then you are very likely to turn that lead into a customer.
In fact, this is just how Amazon remains the business mogul it has established itself to be – 57% of all its sales come from long-tail keywords. Well played, Jeff Bezos!
Amazon Marketing Agencies’ Tricks to Improving Your Long-Tail Keyword Strategy
Now that we know what long-tail keywords are and how they benefit your business let’s see some tips on how to make the best use of them.
Start with your content
Quality content is still a key player when it comes to generating leads. Businesses that maintain a blog reap 67% more leads than those that don’t.
This is why some of the best Amazon marketing agencies and eCommerce marketing and development agencies in the general push for creating strategies around content optimized for long-tail keywords and keywords in general.
However, when creating your content, be careful how you include keywords. Repeating the keyword over and over will get you flagged for keyword stuffing – an old and defunct strategy regularly abused by low-quality and low-authority websites to get more traffic. Ideally, you want to aim for 0.4% to 0.8% keyword density for the best results.
Use Keyword Search Tools
In order to include keywords in your content, you must know which keywords are the most popular.
That said, you may go ahead and do hands-on keyword research, but if you’re not an expert in the field, you’re better off sticking with keyword search tools. These tools are great ways to find popular keywords, both short-tail and long-tail ones, as well as more unusual ones – these keywords make for best long-tails.
One of the best search tools is SEMRush. SEMRush actually offers several tools, each with a different purpose. You can also use Google Trends – it offers insight into real-time and historical keyword data.
Finally, if you’re working with an Amazon marketing agency, they might be using the Amazon Search Term Report to find out which keywords are the most relevant in your niche.
Include Meta Descriptions for Products
Meta descriptions are an excellent place in which to put your long-tail keywords. Meta descriptions are small snippets of text that serve to summarize your webpage. They are usually located directly underneath the link leading to your page.
The reason meta descriptions for products are so good is that web crawlers use them to index your pages. By inserting a long-tail keyword there, you are telling Google that the page is most relevant for that particular search query so that your product page is more likely to appear to someone searching for that particular term.
Include Reviews and Testimonials
It might come as a surprise to many, but humans are relatively trusting creatures. A person looking to purchase a product is 79% more likely to trust a review as if it were a recommendation from a friend.
This is why a great many companies include testimonials and reviews, typically right on their landing pages. Every positive testimonial from a previous customer is, essentially, a vote of confidence about the quality of your product/service.
This makes reviews and testimonials excellent placements for long-tail keywords. Naturally, you cannot rewrite a person’s review to include a particular keyword, but you can scour for ones that do already include it and display them on the forefront.
The best Amazon marketing agencies in the business also suggest you ask customers that offer to write their testimonial to include your target keyword, as it helps rank you better in SERP.
And with that, let’s put a cap on our benefits and strategies for long-tail keyword implementation.
As we’ve said, long-tail keywords are an excellent tool to bring in quality leads that are close to actually buying. This is why Amazon marketing agencies push their clients to follow Amazon’s lead and implement its long-tail keyword strategies in order to grow their business.