Google Ads (formerly known as Google AdWords) is Google’s advertising solution and program for businesses to promote the company’s numerous products and wider search network. You may advertise on the world’s two largest search engines, Google and YouTube, using the ad platform. The program is the sole option to advertise on Google‘s other products, such as Gmail. There are more ads in various formats on Google Search and its other sites than ever before, which means that if you’re not using search and other types of ads in your business, you’ll suffer the consequences. Many businesses have found that advertising on Google is no longer just a tool to grow revenue and reach, but increasingly a necessity to stay competitive. Find out more about search engine marketing and other search engines that you might employ for advertising. We’ll look at all the benefits of Google Ads, and what it can do for you in this article.
Top 5 Benefits of Google Ads
Google Ads are Faster Than SEO
The primary advantage of Google AdWords is that it is more efficient than SEO. Search engine marketing tactics such as SEO and Google AdWords are both used to increase traffic and leads. However, a well-optimized AdWords campaign can help a company get to the coveted first page of search results much faster.
Here are some of the reasons why it’s more efficient and effective.
- Multiple keywords can be targeted at once.
- It is possible to start and stop the campaign at any time.
- Ads that appear at the top of the page are visible right away.
Of course, this does not negate the importance of organic sources, which provide greater long-term advantages. However, with AdWords, you have a higher chance of getting more visitors and making more sales.
Finally, most businesses can profit from search advertising and the SEO approach. Search engine marketing is the name for this hybrid method, which combines the best of both worlds.
In order to help you reach out to your target audience in the future, SEO adopts a forward-thinking strategy. Display network advertising, Google advertisements, social media ads, retargeting, YouTube advertising, and text ads can all be used to garner short-term, quick traffic.
Build Brand Awareness
When people hear “Google Ads,” they usually think of pay-per-click advertisements on search engine results pages. Google’s advertising, on the other hand, is more adaptable. They can also be an effective way to raise brand recognition.
Even if potential buyers don’t click, they’ll see your brand, tagline, what you provide, and whatever else you utilize your copy and extensions to highlight through the Ads search network. You may also prioritize brand exposure by opting to broadcast your ad to a larger audience through the Ads display network. These tactics enable advertisers to emphasize their company’s key characteristics and, as a result, strengthen their brand.
One of the main benefits of Google Ads is its well-known reach. The number of conversions, though, is more important. In this regard, Google Ads does not disappoint.
According to some evidence, paid traffic conversions are twice as high as organic traffic conversions. You can simply become a top-ranked page in your business if you have a landing page with a solid message match and a focused design.
Furthermore, based on Google Analytics data, you divide users into buckets and display them various materials. If you want to learn more about how google ads work or how to optimize them for your business, then we suggest opting for an Online Google Ads course.
Reconnect with your website visitors
This has to be one of the most useful elements of Google Ads. With Google Ads, you can reconnect with your website visitors. Let me explain if you’re still confused.
A customer comes to your website and looks at all of your products and services but does not make a purchase. You undoubtedly want them to buy something, but how can you keep them up to date on new offers while also ensuring that they remember you? The answer is Google Adwords. To display ads to previous visitors, you can utilize display remarketing or RLSA Campaigns.
- Remarketing through Display Network
Advertisers can use banner pictures to target users on various advertising-supported websites. Assume you’re in charge of a travel agency and a customer is seeking Thailand vacation packages. However, for some reason, he chooses to leave without making a purchase. To target him, simply create a remarketing list
- Remarketing on search network
Remarketing Lists for Search Ads (RLSA) is an acronym for Remarketing Lists for Search Ads. It executes remarketing campaigns on the search network, similar to how display remarketing works. In this campaign, the advertiser must also include keywords. Google advertising can link the user’s search query with the keyword and remarketing list in this way. This will assist Google in displaying appropriate advertisements for each search query.
Bonus Read: Guide on BBA in Digital Marketing
Measure Your Performance
Traditional advertisements, such as newspapers, radio, broadcast television, cable television, outdoor billboards, and pamphlets, are notoriously difficult to evaluate. They’re also a lot more expensive than Google AdWords. You have no control over your spending and budget. Furthermore, unless your consumer decides to reveal it, you won’t know the source of the leads generated by these media. As a result, calculating ROI from traditional media would be extremely difficult.
On the other hand, AdWords will tell you exactly what happened with the campaign. You’d be aware:
- Who was it that clicked on your ad?
- What is the total number of leads generated?
- How much traffic did AdWords bring to your website?
- Which term brought in the most visitors and leads?
- How much does each lead cost you?
This would aid marketers in determining what strategies succeeded and which did not. You can then alter your campaigns based on this data until you get the best results.
Also Read: Digital Marketing Trend To Focus in 2022
Now that you understand why Google advertisements are a good choice for your company, the next step is to master the fundamentals of operating an ad campaign.
Businesses of all shapes and sizes can employ Adwords advertising, but its accessibility and ease of usage are both a blessing and a pain.
That’s because you can start an ad campaign in a matter of minutes, and your company will benefit nearly immediately.
You can opt for an online digital marketing course to help you understand the procedure and benefits of Google Ads campaigns and other digital marketing aspects.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.