Impact of Logo Design on Business Growth

four crowns on computer screens

If you’re starting your first business, or you already own a business but want to expand and grow it, you should consider creating an efficient and memorable brand logo. In this article, you will find that there is a measurable impact of logo design on your business’s growth. 

It creates a strong first impression

First and foremost, a logo represents your whole business and sends a message across. It tells your customers what your business is all about. In other words, it creates first impressions. So, what do you want your potential new customers to see when they take a look at your logo? What brand identity do you plan to establish with your logo?

All of this is reflected in the logo design you choose to have, and that’s the number one reason why it’s so important. Naturally, you want to make an excellent first impression. According to Forbes, a seven-second window will determine whether people will stick around to find out more about your business or not. Try to find the most efficient and eye-catching design that will be able to showcase what your business stands for, and you will be able to attract more customers. 

It creates a brand identity

Your logo is quite literally your brand’s identity. Before the customers even read anything about your business and your services, they should be able to gather a general idea of what your brand is. That is why your logo acts as a form of brand identity.

Well-planned logos have compelling combinations of color, shape, writing, and design that represent the brand and its identity. This is a signature symbol of your brand, and it can truly be a deal maker or a dealbreaker. For that reason, designing a logo efficiently and aesthetically is extremely important if you want to attract new customers pleasingly.

various social media logos graphic
Photo by Alexander Shatov on Unsplash

It attracts target-audience

Speaking of which,  the main impact of logo design will be attracting the right kind of audience. Here’s how that works. You design your logo in a way that makes the colors, shape, and complete design align with your business ideology and overall product offers.

The second people take a look at your logo, and they should be able to tell what your company sells and what it stands for. That way, you will be able to reach your target audience from the get-go. In addition to that, colors and shapes play a huge role in how people perceive things around them in general. Certain colors evoke certain emotions and make associations. For instance, blue denotes spirituality and calmness, while red shows a passionate and young brand full of energy. 

It makes you stand out from the crowd

Your business logo should be unique and different. As such, your logo can help your business stand out from the crowd. What is it that you offer that others don’t? Does your business fight for a specific cause? Is your business eco-friendly? Do you participate in donations and other humanitarian activities? All of this, and more, can be seen in your logo design. Your logo tells a story. It makes you stand out and, as a result, attracts customers who are looking for precisely what you have to offer. 

It enhances loyalty

Brand loyalty largely depends on the efficiency of the services you provide. Suppose your delivery process is quick and efficient. In that case, you provide the utmost care and professionalism when communicating with customers, and you show them that you care. Your customers will stay loyal to the brand. This mutual respect and efficiency are what make customers stay. They also appreciate a brand with a good cause. If you are actively finding ways to be more eco-aware in the process of selling and delivering, a lot of customers will appreciate that and actively choose to shop from you. 

So, how does your logo design further promote and encourage this brand loyalty? It is actually quite simple. Suppose the customers learn to associate high-quality products, good and efficient service, and a positive brand identity with your logo. In that case, they are more likely to come back and purchase more items or use your services again. By creating this strong and trustworthy bond with your customers, you will be able to create a community full of loyal customers who keep coming back and interacting with your brand.

two persons with a lap top discussing the impact of logo design
Photo by Blake Wisz on Unsplash

It promotes your business

Your logo design will also help you promote your business in general. In this digital era, people tend to spend a lot of time on social media. If you can make your logo distinguishable and recognizable, people will start noticing it whenever it appears online.

Whether your brand is a sponsor for a certain event or your logo appears in other people’s posts and content, your brand will be noticed. It is important that you know how to design your logo to make it stand out. People come across many different brands while scrolling on social media. However, you want your logo to stay in their mind long after they close their social media apps. That’s how you manage to promote your business through your logo design successfully. 

It is memorable

Lastly, a good logo design is a memorable logo design. As we mentioned before, your logo is your brand identity. It promotes your business and makes first impressions, but it also needs to stay remembered. That way, your customers learn to associate your logo with your brand, your story, and your high-quality services. For that reason, make sure to create a logo that will do a great job of representing your company and what it stands for. Make sure it’s memorable and evokes positive feelings in your customers. 


In conclusion, your logo design matters even more than you may think. It can help your brand stand out and get a name for itself. This will help you create a community of loyal customers who keep coming back for more. 

Author bio

Nina Walker is a web designer and psychotherapist based in Phoenix, Arizona, US. Passionate about digital marketing and content writing. After finishing a course for content writing, she became a part of the DigitalStrategyOne agency. She writes short stories and blogs for sites.