Plenty of businesses start with a physical storefront, and many of those businesses do just fine without ever putting their wares online. But if you’re in a business where an online presence could make or break you—say, you sell handmade goods or vintage finds—then setting up shop on the web is a must. An eCommerce website lets customers browse and purchase your products 24/7, and can be a huge asset for businesses that want to expand their reach.
The thought of building an eCommerce website from scratch can be daunting, but it doesn’t have to be. Building an eCommerce website doesn’t have to be difficult or expensive. With the right platform and some careful planning, you can have your own eCommerce site up and running in no time.
In this article, we’ll show you how to build an eCommerce website in just a few easy steps.
Choose the Right eCommerce Platform
The first step, of course, is choosing the right platform. There are a number of different eCommerce platforms to choose from, and each has its own set of features and benefits.
When choosing an eCommerce platform, you’ll want to consider your budget, your technical expertise, and the needs of your business.
If you’re just getting started, you may want to choose a platform that’s easy to use and doesn’t require a lot of technical know-how. If you’re expanding an existing business, you’ll want to make sure the platform can accommodate your growth. And if you have a limited budget, you’ll want to find a platform that fits your needs without breaking the bank.
Once you’ve considered these factors, you can start narrowing down your choices.
Pick a Name for Your eCommerce Website
The next step is to pick a name for your website. This may seem like a small detail, but it’s actually quite important. Your website’s name will be your domain name, which is the address people will use to find your site.
Your domain name should be easy to remember and relevant to your business. If you’re not sure what to choose, try brainstorming a few ideas with friends or family. Once you’ve come up with a few possibilities, you can use a domain name checker to see if the domain name is available.
If the domain name you want is already taken, don’t worry—there are plenty of other options. You can use a different top-level domain (like .net or .biz), or you can add a word or phrase to make it unique (like mystore.com or shoponline.com).
Once you’ve found an available domain name, you can register it through a domain name registrar like GoDaddy or Namecheap.
Plan Your Website’s Structure
Once you have a domain name, it’s time to start planning your website’s structure. This simply means deciding what pages and features your site will have.
To get started, make a list of all the things you want your website to do. Do you want to sell products? Showcase a portfolio? Write blog posts? Once you have a good idea of what you want your site to do, you can start planning its structure.
If you’re not sure where to start, take a look at some other eCommerce websites for inspiration. Look at how they’re structured and what features they have. This can give you some ideas for your own website.
Design Your eCommerce Website
As soon as you pick the right name and get the domain, you can start designing your website. If you’re not a designer, don’t worry—there are plenty of tools that can help you create a beautiful website without any design experience.
Canva is a great option for creating professional-looking images for your website. If you need help with the overall design of your site, consider using a platform like SquareSpace or WordPress. These platforms offer built-in templates that make it easy to create a beautiful website without any coding or design experience.
Set Up Your Payment Processor
Now that your website is designed and ready to go, it’s time to set up your payment processor. This is the system you’ll use to accept payments from customers.
There are a number of different payment processors to choose from, so take some time to research your options. Paypal and Stripe are two of the most popular options, but there are many others to choose from.
Whichever processor you choose, be sure to set up an account and add your payment information before you launch your website.
Add Your Products
The next step is to add your products to your website. If you’re selling physical goods, you’ll need to take pictures of each product and upload them to your site. Make sure to include detailed descriptions of each product, as well as the price.
If you’re selling digital products, you’ll need to upload the files to your website and add a description for each one. You can also offer discounts on certain products or bundles to encourage sales.
If possible, it’s a good idea to set up a system that automatically calculates shipping costs. This way, your customers will know how much they need to pay for shipping when they checkout.
Add Extra Content and Features
In addition to products, you may also want to add other content and features to your website. This could include a blog, a contact form, or social media buttons.
Adding extra content and features can help your website stand out from the competition. It can also make it more informative and user-friendly, which can encourage people to return in the future.
Launch Your eCommerce Website
Once you’ve added all your products and set up your payment processor, you’re ready to launch your website! Make sure to announce your launch date in advance so your customers can be ready to start shopping.
You can promote your website launch on social media, in email newsletters, or with online ads. You can also reach out to bloggers and other online influencers to see if they’re interested in writing about your site.
These are the basic steps you need to follow to create a successful eCommerce website. Just remember to take your time and plan each step carefully. With a little effort, you can build a beautiful and profitable online store.
Soon, you’ll be selling your products to customers all over the world!