When it comes to online promotion, most business owners know the importance of social media accounts. However, different brands require different strategies in order to stand out on social media. The way you run your accounts and the content you post will be crucial to success in your digital marketing strategy. Just like any other advertisement tool, social media strategy needs to keep up with trends. Plenty of brands, whether they’re big or small, don’t know how to use the full potential of social media profiles and attract more audiences. So, what is new in 2022 for these platforms? Let’s take a look at how you can create your own social media strategy this year in just a few simple steps.
The importance of creating a social media strategy
Before we take a closer look at the latest trends, let’s explain why you might need a social media strategy. First, if you want to promote yourself or your business on these platforms, you will not be able to do it without a solid plan. As most people know, there are millions of accounts on Facebook, Instagram, and other platforms competing for more likes, views, and followers. So, why is it so important to invest in a social media strategy?
The answer is simple – in order to stand out and beat the competitors, you will have to bring something new. For example, simple posts without any interesting content could be a bit outdated. However, knowing what your audience wants to read will be a big part of your social media strategy. Once you make a plan, you’ll be able to present your brand in the best light and gain loyal followers in the future.
What’s new with social media in 2022?
One of the best parts of competing for the audience on social media is that you can learn from your competitors. In order to create the best social media strategy, you will have to explore different profiles from brands similar to yours. Keep in mind that every company has its own story to tell, which is you should think about creating a unique social media strategy. Here are some of the most popular trends in social media you should prepare for in 2022:
- Content, content, content! The most important part of your strategy will be content you can post weekly or daily. If you want to make sure to engage your audience and keep getting more followers, you will have to create interesting and appealing content.
- Images and videos run the platforms. Whether it’s a new product you want to promote or an interesting fact your viewers can learn about, pay special attention to your visual content this year.
- Speedy and simple communication tools. In 2022, plenty of business accounts on social media started using chatbots instead of operators. On one hand, a line of simple questions can help you get to know your audience better. On the other, you can now provide answers to your viewers in real-time, 24/7.
- Micro influencing is a thing! You might not be an influencer yourself, but there is a way to make your audience do the work for you. What you need to do is find businesses and profiles that you can partner with and ask them to collaborate in a few posts. There is a great chance some of their followers will check out your profile.
Get to know your audience
Following trends is what social media platforms are known for. In order to create the best social media strategy for your profile, you will have to explore what your audience is looking for. Since there are so many shops, small businesses, and entrepreneurs competing on social media, make sure to see what makes successful ones stand out. In other words, if you find businesses similar to yours, check out the frequency of their posts, how they create content, and which posts have the most views or likes.
By understanding what your future viewers are looking for, you’ll be able to find the best way to attract them and beat your competitors. Social media trends are changing by the day, so making a plan could take some time. Also, make sure to track the success of your social media strategy weekly, so you can implement changes if necessary.
Make it personal
One of the newest trends on SM platforms is personalized content. What this means is that you should avoid simple facts about your brand that a wider audience would not understand. Instead, you should focus on questions people will be intrigued by, create simple competitions and make your audience participate. Keep in mind that the more views, likes, and comments you get, the more popular your profile will become.
Speaking of personal content, chatbots represent one of the newest social media trends in 2022. These AI tools are a good way to automate communication with the followers and get to know their needs. For businesses that handle online sales, this is also a great way to avoid hiring dozens of phone operators. Chatbots on social media accounts are there to simplify communication, make the customer experience more personal and gain more loyal customers in the future.
Provide educational content
A purpose of a business account on social media platforms is not only to tell a brand’s story anymore. Potential followers are now looking for profiles that will bring interesting, funny, and intriguing posts daily. Whether it’s memes, short animations, or intriguing questions people can answer in the comment section – all of them can be great content.
Overall, if you are running a profile on social media and want to gain more followers in 2022, you will need to prepare a new social media strategy. Make sure to follow new trends, get to know what your audience is looking for, and try to create unique content that will help you stand out.