These days, infographics aren’t just limited to images. When we do a quick search on video hosting platforms such as Youtube for infographics, infographic videos often pop up.
Although infographic images are still popular, infographic videos are becoming more and more prominent, especially today.
Videos are slowly taking over the interweb. A couple of weeks ago, Adam Mosseri, the head of Instagram, announced that the photo-sharing platform will no longer be a photo-sharing platform and will prioritize video content over photos.
The reaction from users was mixed, but this proves that video content is becoming the norm, and businesses should consider investing in video marketing.
When you combine infographics and video, you get a highly informative marketing tool that’s bound to bring in views, educate your audience, and increase your brand’s credibility.
However, creating infographic videos takes a lot of time and skill. Frequently, agencies charge a high price to create infographic videos.
So, how can you make an infographic video? But, most importantly, how can you make it worth the investment?
Creating a video on its own is no easy feat and can cost hundreds or even thousands of dollars. To make your investment worthwhile, it’s essential to have your basics in place before approaching a video creator.
This article will give you some pointers on how to prepare and create an infographic video for your company.
Decide who your target audience is and what your goals are
Before you start making the infographic video, you have to know who your target audience is and your goals.
This video isn’t just something people should watch to pass the time. It needs to be compelling, provide value to the audience, and help your business grow at the same time. So, decide who you want this video to reach and what goals you are hoping to achieve.
Do your research and collect information
What makes infographic videos stand out from the rest is their ability to contain loads of information and statistics without confusing the audience.
So, the next thing you need to focus on is going thorough research and collecting as much information as you can. After that, you can do your research and conduct interviews or surveys. Then, another thing you could do is read existing studies and data from existing researchers.
Work on the audio
The significant difference between a static infographic and an infographic video is audio. With a static infographic, you need to read through the information.
In contrast, infographic videos are much more digestible since the audio combined with the imagery helps people retain information and process it much easier.
So, decide what kind of audio you’d like to use. Would you like a voiceover to help narrate your story? If yes, determine what type of tone you’d like to use.
Most infographic videos often use background music without voiceovers to help accompany the information.
Decide on a style
Figure out what kind of style you’d like your infographic video to be. Then, you can look for inspiration from various sources and use them as references later on.
The key is to expose yourself to as many infographic videos as possible to understand the different styles.
The reality is that there are many different infographic video formats, such as 2D video infographics, kinetic typography videos, whiteboard animations, and even stop-motion animation.
So, understand the varieties and decide which one you like the most and which one fits the purpose of your video.
Know where to publish your video
Once you have your video ready, don’t forget to publish it and promote it on as many platforms as you can. Also, encourage your followers to share the video with others. Without promotion, your video will likely be overlooked.
Although creating the video itself is hard work, it’s only the first half of the process. You would also need to put in the effort of spreading the video to get views and clicks.
Consider repurposing the video
Lastly, we mentioned earlier that an infographic video is a worthwhile investment. It’s because you can reuse the video over and over again. It doesn’t mean you can use the same video.
You can, however, use bits and snippets of the video and share them on your social media feed and articles to add more pizzazz to your content.
Infographic videos might be the answer to your content marketing woes. So, if you’re still wondering what steps to take, here are six things you need to know for creating your infographic video.
Other than the technicalities, it’s highly recommended that you lay out the foundation before making your video.
Things such as identifying the target audience and goals, doing thorough research, deciding on what style you’d like, and thinking ahead about where you’d like to publish your video are vital in ensuring that your content marketing efforts don’t waste.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.