How to Do Keyword Research

laptop screen with keywords

Keyword research is the process of finding and selecting good keywords to target for your website or blog. It involves analyzing what people are searching for on the internet and then choosing keywords that you think your website could rank well for.

There are a number of different ways to do keyword research, but almost all methods involve using some combination of tools and data sources. The most important part is understanding how to use the data to find the right keywords for your business or niche.

Still, in this article, we have elaborated on our approach and what we think is best. Read on and find out.

What are keywords?

Let’s start with the basics: what are keywords? Keywords are the words and phrases that people use to search for information online. When someone types a keyword into a search engine like Google, the search engine looks through all of the websites it has indexed to find any that match that keyword.

Why Do Keywords Matter?

If your website is one of the results that come up, there’s a good chance that the person will click on your result and visit your site. That’s why it’s so important to choose the right keywords for your website. If you choose keywords that no one is searching for, you’ll never get any traffic to your site. But if you choose popular keywords that lots of people are searching for, you could get a lot of traffic.

Now, traffic is significant because it helps you to increase your sales and grow your business. The more people visit your site, the more chances you have of making a sale.

Keywords can also help you to improve your search engine ranking. When you choose popular keywords that are relevant to your business, you’re more likely to show up higher in the search results. That means even more people will see your site, and you’ll get even more traffic.

The Basics of Keyword Research

When you’re starting a new website or blog, one of the first things you need to do is keyword research. This will help you determine what terms and phrases people are searching for in relation to your topic and will also give you an idea of the competition for those terms.

There are a few different ways and tools to go about keyword research, but in this post, we’ll focus on using the Google Keyword Planner. This is a free tool that’s part of Google AdWords, and it’s designed to help businesses plan their advertising campaigns. However, it can also be used for keyword research, and it’s a great way to get started.

To use the Keyword Planner, you’ll need to take the time to set up a free AdWords account. Once you’re logged in, you have to click on “Tools” and then click on “Keyword Planner.”

hand with marker doing keyword research
Image by yogesh more from Pixabay

On the next page, you’ll be asked to enter some information about your business or website. For the purposes of keyword research, you can leave most of these fields blank. The only information you really need to enter is your website’s URL and your target country.

Once you’ve entered that information, click on “Get Ideas.” On the next page, you’ll see a list of keyword ideas, along with some data about each one.

The most important piece of data here is the “Avg. monthly searches” column. This tells you how many people are searching for a particular keyword each month. The more searches, the better.

You’ll also want to pay attention to the “Competition” column. This tells you how difficult it would be to rank for a particular keyword. The higher the competition, the harder it will be.

Once you’ve found a few keywords that you like, you can add them to your AdWords campaign. Or, if you’re not planning on running an AdWords campaign, you can simply start optimizing your website for those keywords. Either way, keyword research is an essential first step in any online marketing campaign.

Keyword Intent

However, you need to think about keyword intent to maximize your results. By having keyword intent in mind, you can make better choices during the “Get Ideas” phase, as well as giving you more focus when it comes to choosing which keyword you are going to use in your content.

Keyword intent is the purpose behind a searcher’s use of a keyword or phrase and the expected outcome of their search. In other words, it’s what a person is looking to accomplish by typing in a particular query. There are four main types of keyword intent: navigational, informational, commercial, and transactional.  

Navigational intent simply means that the person is looking to find a specific website or web page. For example, if someone types in “Facebook” into Google, they are likely looking to be taken directly to the Facebook homepage. 

Informational intent indicates that the person is looking to learn something. They might want to know the answer to a question, find out more about a topic, or get a definition for a term. For example, if someone types in “What is the capital of France?”, they are looking for a specific piece of information. 

Commercial intent shows that the person is looking to buy something. They might be comparison shopping, looking for a coupon or promo code, or ready to make a purchase. For example, if someone types in “best running shoes”, they are likely looking to buy a pair of shoes from an online retailer. 

Transactional intent means that the person is looking to complete a task that has a specific end goal, such as booking a hotel room, scheduling a doctor’s appointment, or buying a plane ticket. For example, if someone types in ” book a hotel room in Paris”, they are looking to complete the task of booking a hotel room in the city of Paris. 

Keyword intent is an important factor to consider when optimizing your website for search engines. By understanding the intent behind a searcher’s query, you can create content that is more likely to rank well and be relevant to what they are looking for.


Keyword research is an essential part of any online marketing campaign. By understanding keyword intent, you can make better choices about which keywords to target and create content that is more likely to rank well and be relevant to your audience.