If you’re looking for efficient ways to reach a bigger audience and strive toward improving the user experience on your website, here are some valuable tips that will help you achieve that goal.
Choosing the Right Heading
You may think that headings are just there to give a general idea of what the article is about and that they are not as important as the content itself. However, headings actually play a much bigger role in the overall user experience.
The heading is the first thing the readers will notice when they open up your web page. It gives them a short but valuable insight into the article they are about to read. These few seconds while they read your heading will determine whether they will stay to read your article or leave. For that reason, your heading needs to be captivating, and it needs to be formatted carefully. The most effective headings and subheadings are:
- clear and straightforward
- parallel in structure
- similar in terms of length
- directly related to the title of the article
Not only is a clear and direct heading good for your SEO ranking, but it will also help your target audience find you. By looking up relevant keywords, you will find it much easier to reach your target demographic. In addition to that, your audience will be able to navigate through your website more easily. As a result, you will be actively improving the user experience on your web page.
Utilizing Authentic Images
If you want to work on improving the user experience on your website, you also need to start taking images more seriously. They are much more than just a visually pleasing addition to the web page. Other than making the website more visually attractive, images can help you improve your overall user experience if you know how to implement them right.
You have to be careful about what photos you’re using and how you’re utilizing them within your content. While using stock photos may be the cheapest option, it’s best to stay away from them. Stock photos do usually look highly professional and are of high quality. However, they lack personality and character and therefore fail to help your audience connect with your content on a deeper level.
If your budget allows it, you can invest in hiring a professional photographer who will take photos for you and edit them. That way, you will have unique images to present on your website along with your written content.
Mixing Different Content Formats
The content you make itself should also be well-formatted. You want to avoid making your content look monotonous and dull. That’s why you should aim to mix and match different kinds of formats when producing new content. A good tone and writing style may be great starting points, but if you plan on improving the user experience on your site, you also need to make your content visually appealing.
Other than just adding visually pleasing images, you can experiment with different types of formatting. You can try out different formats for different articles, but you can also mix and match several different formats within one piece of content. Also, break up your written content into segments, subheadings, lists, and/or bullet points. This will help your readers get through the article more easily and efficiently.
Using White Space Smartly
Imagine if you had to read a very long article written in just one huge paragraph, without any breaks and white spaces. That would be extremely boring, and you would struggle to find the relevant information you came looking for in the first place.
For that reason, you need to adapt and modify your content to leave some room for white spaces. By adding subheadings, lists, bullet points, and other paragraph separations, you’re allowing your readers to catch a breath in between different segments of your article.
Every time you introduce a new topic in your article, make sure to separate it from the previous segment. This will help your readers take in the new information more easily and with a better understanding of your content.
Making it Interactive
Though online users are mostly just passive in their scrolling activities in search of a relevant piece of information, that doesn’t mean your content can’t be interactive. The readers are more likely to come back and browse more of your content if your website is interactive and invites them to explore your page in a fun and exciting way.
First, you can introduce some simple interactive features to your website. For instance, your images and text can slightly change and interact when the user’s mouse points to them. The text can change colors, or your images can show explanatory overlay text once the user clicks on them.
You can also try some of the more advanced and creative options. One of the most popular features right now is visual storytelling. It allows your users to soak in the content in more than just one traditional way. This way of content interaction will catch your users’ attention and make them want to stay on your page longer, consequently improving the user experience on your website.
Optimizing your Website for Mobile Phones
Lastly, if you want to reach a bigger audience, you have to make sure your website can be used easily and efficiently on all devices. This means you need to optimize your website for mobile phones as well.
Most users will browse the Internet on the go. When they need to look something up quickly, they are more likely to pull their phone out than use a laptop or a computer, especially when they’re not at home.
So, if your goal includes improving the user experience on your website, you have to make sure that your users can access and go through your website on their phones as well. Your web design needs to be taken care of efficiently, and your users need to be able to navigate through your website easily and without any loading issues.
Overall, if you know how to write efficient headings, optimize your page for mobile phones, format your content, and make it interactive through images and the use of white spaces, you will see an immense improvement in your user experience.