Congratulations—you just launched your website. Don’t relax just yet. Launching a website is just the first step to building an authoritative and profitable online presence. With inbound marketing strategies, you position your website for long-term success. Inbound marketing pays off by magnetizing customers through relevant, helpful, and user-oriented content.
Here are seven essential inbound marketing tactics that every new website owner should use:
1. Implement a Content Tracking System
Countless marketing guides put content tracking and analytics last when providing a list of essential inbound marketing strategies.
However, implementing a content tracking system is something you should do first.
You can never tell which of your inbound marketing strategies is working if you don’t measure results. So, before you start publishing and promoting posts, set up a content performance analysis system with a platform like Google Analytics.
This free analytics tool tracks essential website performance metrics, like bounce rate, session duration, and page views. It can also identify your top-performing content, allowing you to put your chips into strategies that work for your audience.
Apart from Google Analytics, consider investing in online visibility platforms like Ahrefs and Semrush. These tools unveil SEO insights and Key Performance Indicators (KPIs) that are crucial for your website’s organic growth.
2. Build Your Content Strategy
Create a content strategy to ensure your content creation efforts help accomplish your inbound marketing goals.
Keep in mind that content is the lifeblood of inbound marketing.
High-quality content that aligns with your target audience’s preferences and helps accomplish their goals will build your visibility, authority, and credibility as an information source.
Include the following content writing techniques in your content strategy:
- Analyze your audience on a deeper level: Research your target audience’s goals, go-to content consumption channels, preferred content types, and topics of interest. Compile the details together into buyer personas using tools like HubSpot’s Make My Persona.
- Conduct keyword research: Use keyword research tools like Ubersuggest and AnswerThePublic to learn how your audience searches the web for information. Also, consider advanced tools like Semrush’s Keyword Magic Tool to analyze search intent, which clarifies what searchers want to accomplish.
- Use custom visuals: Instead of generic, royalty-free stock photos, use graphic design tools like Canva and Piktochart to create data-driven, informative visuals. You can also use tools like Skitch and Snagit to create annotated screenshots for presenting step-by-step information.
Another must-have inbound marketing strategy is to use “topic clusters” to improve your website’s search engine rankings.
Start with a broad, relevant topic that matters to your target audience and summarize it into a pillar page, including all related subtopics. Afterward, create more in-depth articles that cover those subtopics and tie everything together with internal links.
Image Source: Terakeet.com
3. Establish a Social Media Presence
Social media websites are among the most effective content distribution channels for any new website.
Social networks like Facebook, Instagram, and TikTok also provide several tools and opportunities to gain quick exposure for your new website.
For example, you can reuse TikTok trending quotes and hashtags to be instantly discoverable to users who follow the same trends. Instagram Reels can also make your short-form video content visible to users, especially if you use popular video effects, audio tracks, and—of course—popular and relevant IG Reels hashtags.
Apart from gaining exposure, social media networks also make it easy to collect audience feedback.
You can run polls, ask questions, join groups, and monitor for mentions to keep a finger on the pulse of your target market.
4. Gain Authorship in Guest Posting Sites
Submit guest posts to authoritative websites to get high-quality backlinks, reach a wider audience, and build your authority.
An easy way to look for relevant websites that accept guest posts is to use Google.
Simply enter a keyword followed by “guest post footprints,” like:
- [Keyword] + “submit guest post”
- [Keyword] + “guest post by”
- [Keyword] + “write for us”
For example, if you’re in the DIY home improvement niche, you can use the search query below to find relevant websites that accept guest posts:
Image Source: Google.com
Guest posting is almost guaranteed to be an add-on when you hire SEO writing services. While this option lets you skip most of the hard work associated with guest posting, you’ll miss out on opportunities to have your name stamped on an article published on an authoritative site.
5. Repurpose Your Content
Content repurposing is the process of reusing information from existing content and repackaging it into something else.
Convert your website content into infographics, videos, slideshows, or other content types to maximize their marketing value. Repurposed content can be shared on platforms that specialize in your chosen formats, like YouTube for videos and Pinterest for infographics.
Some content publishing platforms can also be used to repurpose content into digital magazines and eBooks. To maximize your content’s visibility, you can forego the repurposing step and syndicate or re-post existing content on websites like Medium and LinkedIn.
6. Develop a Lead Capture Strategy
Getting traffic isn’t the end goal of inbound marketing.
To ensure traffic impact your bottom line, implement a lead capture strategy that turns readers into marketing-qualified leads. A popular approach is to encourage visitors to subscribe to your email list—promising value in the form of newsletters or a lead magnet, such as:
- Free consultations
- Industry reports
Create landing pages or pop-up registration forms to promote your lead magnet. Once captured, use email marketing campaigns to nurture your leads and convert them into paying customers.
Some examples of email marketing campaigns are:
- Birthday special offers
- Black Friday deals
- Abandoned cart emails (to encourage potential customers to finish transactions they abandoned prior to checkout)
7. Use On-Page Optimization
SEO is one of the bigger inbound marketing goals every new website owner needs to target.
In simple terms, SEO involves practices that increase a website’s search engine rankings. By ranking on Google’s first page, they can generate recurring organic traffic from users who search for their target keywords.
On-page optimization is the side of SEO that focuses on the things you can do within your website. This includes the following:
- Keyword optimization: Insert keywords in the right places, like content headlines, subheadings, main content body, and link anchor texts.
- Loading speed optimization: Use tools like PageSpeed Insights to find opportunities to improve your website’s loading speed.
- Mobile-friendliness: Leverage a responsive theme to make your website content readable and accessible on all devices.
Besides the factors above, on-page optimization also includes building a robust, SEO-friendly internal link structure.
As mentioned earlier, using topic clusters is a step in the right direction. You can hit a home run using tools like LinkStorm to find internal link opportunities you missed.
The tricky part about inbound marketing is it takes time to get results.
However, inbound marketing is necessary if you want to secure the long-term profitability of your website.
Use the above inbound marketing strategies to build your authority, maximize your online reach, and bring prospective customers to your virtual doorstep.