Pros & Cons of integrating social media to your Business Website

integrating social media to your Business Website

Did you know that 5.17 billion people worldwide are expected to use social media by 2024? Social media marketing is an effective way for businesses of all sizes to connect with prospects and customers. Social media platforms such as Instagram, LinkedIn, and Facebook are where people discover, learn about, follow, and shop for brands, so it’s critical to be present for them. Integrating social media can help a web development company advertise new products, sales, and content. Learning how social media integration can benefit a business can help you improve marketing practices within a marketing team.

Social media is an incredible tool for reaching a large audience. It is useful for both keeping in touch with friends and family and marketing your business. Stay tuned to learn the pros and cons of integrating social media into your Business Website.

Social media marketing statistics:

About the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics to show its power:

  • The average US adult spends 2.25 hours a day on social media.
  • 81% of people use Instagram to look into products and services.
  • 4 out of 5 people on LinkedIn drive business decisions.
  • Self-interaction shows that when a tweet is replied, around 80 percent of the twitter users tend to develop a positive attitude about the company that was involved.
  • The total number of clicked Facebook advertisement is approximately 12 per month among the users.
  • In a survey, 72 percent of people surveyed said they were more likely to recommend a company to their peers. This is if that company treated them well on the social media platform.
  • It is also evident that 46% of users engage with TikTok as an app without experiencing any other linked content or service.

Pros of integrating social media into your Business Website:

1.Increased Website Traffic

Sharing buttons and links to personal accounts can contribute to increasing the number of visitors to websites. Users can easily share content, products, and services with friends on social networks. This can ultimately assist you in getting more recognition online and in encouraging new individuals to visit your site.

2.Faster Content Distribution

Social media integration enables easy cascading and communication of your website to other media platforms. This can be used to further disseminate your content and drive traffic back to your website. This allows for further education and interaction.

3.Enhanced Brand Visibility and Awareness

Forcing social icons, widgets, and feeds into your website can help increase your brand recognition and presence on the social media networks. This enables one to reach his or her target patrons through several platforms and feel grounded online.

Read more: Innovative Social Media Strategies for Brand Growth

4.SEO Benefits

This indicates that the likes, comments and shares could, in a roundabout way, influence the ranking of your site on the search engine. Implementing social media to your website alongside promoting sociable participation, enhances the standing of your website when examined in SERP.

5.Improved User Engagement

In this context, when a user has found something of interest on your website, they can share their response to it on the social site, share news or products with others by linking to the Web site, etc. It may lead to increased site visits, and other possible user engagements with your website as well.

6.Social proof and trust building

Specially, using social certificates, recommendations, opinions and feedbacks on the website, it is possible positively influence the visitors and enhance the trust, credibility and popularity of the brand. This can increase the likelihood of their trust in the particular brand and the increased likelihood to engage with the brand and make a purchase.

7.Audience Insights and Analytics

By implementing social media into the webpage design, users can obtain important information about their audience and statistics. Measuring the impact of the posted activity may include insider likes, shares, comments, as well as click-through rates and destination URLs. This will assist the target market in assessing tastes, habits, and issues to help decide what to promote and what content works best with the group.

8.Spread valuable information

Yet another advantage of social media marketing is that it enables you to share relevant information regarding your web development company and the sectors you deal with. Sharing sites, as everyone knows, are information channels similar to the Internet but that reach billions.

9.Cost-Effective Marketing

Website integration of the social media helps to advertise to the targeted group of customers at a throw away cost. Social media is inexpensive compared to standard advertising techniques. Along with targeting and helping to determine the impact of your advertisements, it allows you to drive the highest value for your advertising dollar.

10.Actionable performance insights.

The final advantage of social media marketing is its capability to employ social media to gain relevant customer information to aid in decision making. For instance, social listening enables one to know how others are perceiving your company as well as, your brand.

Cons of integrating social media into your Business Website:

1.Public negative feedback

The first disadvantage of social media marketing, which is on our cons list, is that you need to take negative comments from your target audience all the time. That means the public will post something good or bad about a particular company or its products on social media.

This negative feedback may come in a number of forms. Your business can have a customer leave a bad comment on the post or even simply post a bad experience on your business Facebook page.


In the grand scope of social media marketing benefits and drawbacks, two are constantly at odds: seeking and sharing facts and fiction. Thus, although getting useful information through social media is advantageous, getting one too often means being disadvantageous should you need to be more careful.

3.Potential for embarrassment

The third harm of social media marketing is that it earns embarrassments. Taking advantage of social networking sites, one cannot deny the fact that anything posted on social media surfaces very quickly. In equal measure, people observe both the merits and demerits of social media. Since the content put out is relative to the liking of the masses, you do not end up putting your company in a rather awkward position.

4.Campaigns require constant work.

A brief of the above highlights show that the following could be considered as the disadvantages of social media marketing: You have to dedicate ample time to your efforts. Make no mistake about it; social media is not just a fad where you can post a few ads and be done with it. One of the biggest drawbacks of social media is that it consumes much time for companies.

5.Results aren’t instant.

The fifth disadvantage of social media marketing is that it usually takes some time to see the results from your efforts. Web Development Companies spend a lot of money in mystery which is marketing and what they want is instant returns. It is easy to get lost in the numbers and processes let alone making the right decisions. For this reason, you wish to find out whether your strategies are effective and whether you are spending quality time on what matters most.


Well, that is it! Let me summarize for you The Top Social Media Marketing Pros and Cons! Marketing on social networking sites is considered to be one of the most effective ways for your company to gain new business leads. It is useful when it comes to making sure that you are properly introducing your business to the market and the people. Before we begin describing the numerous possibilities on social networking, you can turn to SoftCircles to start your social networking campaign.

We are a Chicago web design company that providing web design and development along with other internet marketing services. A workforce consisting of over 200 experts will enhance your campaign will their expertise and intelligence. As your marketing partner, here are some of the ways we can support you in developing a successful marketing communication campaign for your business.