Short-Form Videos: How to Grow Your Brand in 2023

short-form videos

Short-form videos have transformed the way people communicate and share content online. A 5-minute video can be far more engaging than a long, drawn-out blog post, but it has to be done right. In this article, we’ll look at how short-form videos can grow your brand in 2023, what makes them work so well, and why they’re becoming so popular with brands.


The first step is to identify the platforms where your audience spends time. These are usually YouTube, Facebook, Instagram, and Snapchat if you have a larger budget or want to reach an older demographic that isn’t big on social media – like LinkedIn.

Video content doesn’t have to be expensive or complicated; it just needs to be relevant and relatable for your audience. For example, if you sell home décor products, then the best type of video would be one showing how-to guides using their products in real-life situations, such as making gifts for friends or family members (think: wrapping paper ideas).

Your Audience

Before you can decide which type of short-form video will work for your brand, it’s important to consider your audience. You have to know who they are and what they want from you.

Also, to understand their age, gender, and interests–and whether or not those things align with your brand. You also need to know about their pain points. That is where a product or service can help them solve an issue in their lives (i.e., getting rid of clutter). Then there are purchasing habits: how often do they buy things online? What products make up their shopping cart? Social media usage is also important because more than half of all adults use social media every day–and if someone likes something on Facebook or Instagram, they’re more likely than ever before.

Your Business Goals

Before you can figure out how to grow your brand in 2023, it’s important to understand what business goals will drive your success. In general, the best way to do this is by aligning your personal and professional goals. 

If you want more money in the bank at the end of the year, who doesn’t?–then make sure that whatever actions are taken toward achieving that goal are measurable and realistic. In other words, if someone asks how much money was made during a specific period (like January 1st through March 31st), then there should be an accurate answer without question or debate.

It’s also important that these goals be specific enough so as not to confuse anyone involved with them; however vague or unclear they may seem now when writing them down on paper or typing them into Google Docs won’t help anyone later down the line when trying figure out exactly what needs doing next! This could mean creating separate lists based on different types/categories such as “Marketing,” “Sales,” etc., but remember: don’t let any one task fall through the cracks because everything matters equally here!


Creativity is one of the most important components of short-form videos. It can take many forms, including scripting, production quality, and editing. Creativeness can be used to communicate a message, engage an audience and grow your brand.

In order to be creative with your short-form videos, you need to understand your audience first. Who are they? What do they like? What do they dislike? Once you have figured out this information, then it’s time for some brainstorming sessions with your team members or colleagues who also work in marketing or advertising!

Create a Consistent Schedule

The first step is to create a schedule that works for you, your audience, and your business goals. A lot of people think that they need one video per week or two videos per day. The truth is that it doesn’t matter how often you publish as long as it’s consistent.

Consistency helps build trust with viewers because they know when they can expect new content from you (and where). It also gives them time to share their feedback on past videos or ask questions about future ones–which means more engagement!

Analyze Data

A good way to analyze data is by using a spreadsheet. Using one, you can track how many views each video has gotten and compare them across different platforms. This can help you determine which videos work best on which platforms, as well as what types of videos tend to perform better than others.

It’s also important to look at the number of comments or likes each video receives because those numbers indicate how engaged your audience is with the content that they’re watching. If there aren’t any comments or likes on a particular post, then maybe it’s time for some rethinking: perhaps there are too many ads in the way, or maybe people just don’t like the images used in the video (or maybe something else).


The world is becoming more and more digitalized, and it’s time for you to get on board. Short-form videos are a great way to reach out to your audience and connect with them on a personal level. They work well for brands who want to build relationships with their customers or just want some extra exposure. If you have any questions about short-form videos or how they can help your brand grow in the future, feel free to contact us!