How to Use TikTok for Ecommerce Marketing

TikTok for eCommerce

TikTok, formerly known as, is a social video platform that you can use to create, share, and discover short videos. You can easily post videos from your phone or computer and add music from TikTok’s library of tracks. The app also allows creators to add sound effects to their videos at no cost—a feature that allows users to create custom soundtracks for their content while remaining within the platform’s terms of service (TOS). TikTok has become more popular over time because it provides an opportunity for people who may not have been able to get exposure before due to age restrictions on Facebook and YouTube.

Step 1: Create a TikTok Profile

To start using TikTok for ecommerce marketing, you need to create a profile. You can do this by going to the TikTok app and tapping on the “Create Account” button at the bottom of your screen.

You’ll be asked to enter some basic information: name, username, and email address, and agree with their terms of service agreement before creating an account. Once you’ve done this, you’ll be able to log in anytime from any device that has access to the Internet by entering your username and password into their login page (you will also receive an email confirmation).

Once inside the app itself, there are several things worth noting about how brands interact with each other within this platform:

Step 2: Create Your Brand Hashtags

Next, you’ll want to create a unique hashtag for your brand. This will help you engage with customers and followers on TikTok by allowing them to find the products they are looking for easily.

For example, if you sell shoes online, then using #shoes4sale or #saleshoes might be good options for creating a branded hashtag. You can also use an existing hashtag that’s related to your industry as long as there aren’t any other brands using it already (e.g., #retail). The goal here is to make sure that whatever word combination works best for what kind of business strategy you want to implement on TikTok!

Step 3: Follow Your Target Audience

In order to reach your audience, it’s important to understand who they are and what they want. To do this, you need to follow them on TikTok. Do they have a lot of followers? How often do they post? Are their videos funny or informative? These are all questions that can help you get a better sense of your target audience and their interests.

Once you’ve identified some key users in the community, start following them so that when their next post goes live on TikTok (or even before), it will show up in your feed alongside other relevant content from people who share similar interests with yours. This will help ensure that when someone searches for something related specifically with ecommerce marketing purposes in mind–like “TikTok ads” or something else along those lines–your account will come up first since it has been actively engaging with those specific users over time rather than just randomly posting things hoping one might stick out enough eventually lead somewhere productive down the road.”

Step 4: Start Posting Content

The fourth step is to start posting content. This is the most important step, and it will determine whether or not your TikTok account is successful. You need to make sure that all your posts are relevant and interesting for your audience and the market you are trying to reach.

Also, remember that when using TikTok as an ecommerce marketing platform, it’s important that each post has something in common with either the product being sold or its message (or both). For example: if someone sees a video about some sort of clothing item on their feed, they might click on it because they’re interested in purchasing said item–but then find themselves watching a video where someone talks about how much they love dogs instead! This would be very confusing for both parties involved (and probably wouldn’t help sales much).

Step 5: Follow Trending Hashtags and Trends

You can follow trending hashtags and trends to find new followers.

Trending hashtags are a great way to find new customers because people use them when searching for something or inspiration. If you have a product that fits the bill, then this will be easy for your brand to stand out from the crowd. For example, if someone is looking for “shoes” on TikTok and sees one of your products featured in the related hashtags section at the top of their feed (which would usually be populated with other shoe brands), they might click through and check it out!


TikTok marketing is great for ecommerce because it allows you to interact with your target audience, build brand awareness and drive sales. If you’re looking for an easy way to reach millennials who love social media, TikTok could be the answer!