Video Marketing Ideas to Help Your Small Business Grow

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Here’s an interesting statistic: some experts predict that 82% of internet traffic by 2022 will be videos! As small businesses like yours fight for attention in today’s highly congested digital marketplace, being at the right place at the right time would no longer suffice when it comes to reaching your target audience.

While on-page SEO and other important factors like the right keyword research and strategy can effectively help with brand recognition, it’s videos that can dramatically fuel business growth. The popularity of videos has proven invaluable for small businesses. After all, videos can help get your brand in front of millions of eyes in an instant.

Boost Business Growth with These Effective Video Marketing Ideas

As more and more businesses add videos to their marketing arsenal, it has become increasingly clear that you are passing up on a massive opportunity if you are still not using videos yet. 

A study indicated that four times as many consumers would rather watch a product video than read about it. Below are some ways you can use video to amplify business growth:

two people with laptopsPhoto by NeONBRAND on Unsplash

01: Introduction Videos

If you are a new player in the industry, creating an introduction video can make a world of difference for your brand. An introduction video also allows you to illustrate company values, showcase business goals, and introduce your brand and team. 

Creating an introduction video is also an amazing way for you to document the humble beginnings of your brand. As your business grows and develops, you can also use videos to showcase how far you have gotten. 

02: Explainer Videos

When people look for information online, they are often looking for help. This makes explainer videos massively popular. The primary purpose of explainer videos is to help viewers, and it can be done in different ways.

For instance, you have the option to create a tutorial video to show your consumers how they can use your product or service. You can also use an explainer video to teach your target audience a skill your brand is considered an expert at.

03: Testimonial Videos

Video testimonials are one of the best video marketing ideas small businesses have easy access to. If you want to effectively build brand trust, you can never go wrong with testimonial videos. What’s even better is that you can seamlessly integrate it into your current marketing strategy.

Ensuring your brand is seen in a positive light is beneficial for any business, especially a small one. That said, consider reaching out and asking your regular customers to leave a great video testimonial. Just how important are video testimonials? Consider this: a staggering 92% of consumers check for testimonials online before making a purchase!

04: Behind-the-Scenes Videos

In the 21st century, many brands have chosen to showcase their human element rather than hide behind their corporate facade. Understandably, customers love it when they can relate to you. Even if you are still starting out, this is something you should always keep in mind and use to your advantage.

There’s no better way to showcase your brand’s values than giving your target audience an inside look into your work culture. If anything, a behind-the-scenes video is one of those easy-to-make but incredibly powerful video marketing ideas your small business should definitely try.

people recording videoPhoto by Brands&People on Unsplash

05: FAQ Videos

Even if you are just a small business, you can expect that your customers have questions about your brand, your business, and your products and services. Rather than merely directing your website visitors to the FAQ section, why not make their lives easy by creating a video that answers all their pressing questions?

If you think more people prefer watching videos to reading, then you are right. Moreover, creating an FAQ video would be a great way to enhance their experience with your business and brand. Undeniably, FAQ videos are also more personalized than a conventional FAQ section. An FAQ video can also help you establish a closer relationship with your target audience.

06: Event Videos

Lastly, it would be ideal to also use the power of videos to capture and showcase your brand’s conferences, seminars, and other events. Whether you are organizing a company gathering, holding a panel at a conference, or hosting a company dinner for the staff, it would be a great idea to get it on video. 

Doing so would be a great way to give people a great insight into your brand and business. Interestingly, you can also take things to the next level by live-streaming some of your amazing business events. This will give your target audience a chance to get in on the action by witnessing your brand events in real-time.

Final Thoughts

Regardless of the video type you use, you can never go wrong with integrating videos into your digital marketing efforts. If anything, video marketing is a multifaceted opportunity your brand can’t afford to miss. While using videos will not guarantee your brand will go viral overnight, with patience and consistency, it will only be a matter of time until you see the results you are looking for.


About the Author

Shawn Byrne is the founder and CEO of Shawn started his career in I.T. troubleshooting workstations, servers and networks, then went on to doing SEO as a side project and quickly found success in ranking websites. It was easy for him to grasp not only the algorithms but also the technical side which most SEO strategists miss and neglect because of its complexities. SEO Phoenix then grew based on its own rankings and referrals.